Founded in 1904 Noritake began as a manufacturer of quality dinnerware. Over the years, in order to maintain its rigorous production standards, the company developed machinery and technology needed to achieve its goal of making the finest china and crystal available. Separate Noritake divisions now distribute many of these industrial products, including grinding wheels industrial ceramics. kilns and electronic components.

Today more than nine thousand employees world-wide manufacture and market a vast array of consumer and industrial products under the same exacting quality philosophy established ninety-six years ago.

The precision printing of noble metals and advanced decorating technologies placed Noritake in a unique position to develop sophisticated electronic products including vacuum fluorescent displays (VFD), printed thick film ceramic circuit substrates, plasma display panels, and custom ceramics for industrial and medical applications. The rapid growth of these categories has placed Noritake squarely in the forefront of international suppliers of the company's core industrial lines. Going forward into year 2000, as a key ISO 9001 certified manufacturer of VFD and other components, Noritake is poised for continued growth and technological advancement.

Noritake's new BD graphics series
New slim driver chips, hidden in the glass envelope, enable chip-in-glass displays to be smaller, more functional and less expensive. In addition, the results of Noritake's CIG technology are displays that are brighter, longer lasting and require less power than conventional VFDs.

Vacuum fluorescent displays are experiencing new technical demands from the market. Engineers, faced with an ever-increasing variety of electronic devices, demand smaller, lighter VFDs that consume less energy. They also require displays with longer service life and enhanced luminosity.

To meet these demands, Noritake has developed its BD series of chip-in glass VFDs. Despite their use of CIG formats, the models in the BD series feature package sizes equivalent or smaller than those of conventional VFDs. The number of lead pins limits the degree to which conventional VFDs can be reduced in size. Noritake's BD series uses fewer lead pins, and can therefore achieve smaller sizes.

Noritake's U-Version modules make it easy to replace hard-to-read LCD modules. U-Version VFDs are drop-in replacements which have higher brightness, wider viewing angles and wider temperature ranges than LCDs. Advances in Chip-in-Glass technology provide VFD graphics modules increased function, lower cost and a more compact design. Fig 1. Structural Schema of BD VFD

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