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History of Noritake

During the late 19th century the previously closed society of Japan opened its doors to international trade. Baron Ichizaemon Morimura, an important representative of Japanese commerce during that era, recognized the potential for exports to the United States. In 1876 he established Morimura-kumi to ship china and other gift items to America, distributed through a wholesale and retail store in New York. Baron Morimura soon realized that the American market was ripe for fine china dinnerware manufactured in Japan. In order to ensure that his exports were of the highest quality, however, he decided to control production by building his own factory. To that end, he founded a new company called Nippon Toki Gomei Kaisha in the village of Noritake, near Nagoya, on January 1, 1904.

Since then, Noritake has steadily built its reputation as the world’s premier manufacturer of tabletop products. From the very beginning, the china took the name of the town where the factory was built, and became so popular that the company officially changed its name to Noritake Company Limited in 1981. Throughout its history Noritake has developed tools and machinery designed to improve china manufacturing technology.Noritake CompanyMany of these are now marketed by separate Noritake divisions. Grinding wheels were first manufactured in-house for polishing china. Since 1939, however, they have been marketed for industrial uses and today realize greater worldwide sales than Noritake china. Similarly, industrial ceramics, electronics components and even the unique roller hearth kiln, created by Noritake to make china production more efficient, have become important segments of the company’s international business.

Noritake itron

Noritake Itron Corp. (Ise Electronics Corp.) a subsidiary of Noritake Co., Ltd. Japan, invented the Vacuum Fluorescent Display in 1967. This unique display technology was introduced to the world by an article in Electronics Magazine issued May 29,1967. The first developed single digit display tube contributed to the evolution of electronic calculators in 1970s. After the development of the flat glass structure VFD in1974, its applications have been expanded to typewriters, home appliances, audio, video, automotive panels, industrial instruments, gaming machines, medical and communication equipment throughout its technological progression.


Noritake Itron, as a unique technology group, continues to challenge the human interface device industry with new products such as capacitive touch glass and the EMI shield window using high density thin film patterning and vacuum process.

◁ Company Spirit


Company Spirit

Chronological table of Noritake Electronics

  • Company History

    Technological History

  • ISE Electronics Corporation established in ISE city , Mie-Pre., Japan to manufacture and sell the electric display device
    Established the VFD’s basic structure
  • 1967
    Developed single digit VFD tube
  • Received one of the Ten Great Invention awards of NIKKAN KOGYO SHIMBUN, LTD.
  • Received the Science and Technology Director Award in Japan
  • Vacuum Fluorescent Display was patented
  • 1974
    Developed the flat glass panel VFD tube Established the thick-film print production technology
  • Received a production award from the Okochi Memorial Foundation
  • Received an award from the SID SPECIAL RECOGNITION AWARDS
    Developed the VFD module
  • 1986
    Established the thin-film (photo-etching) production technology
  • 1987
    Developed the picture element tube for large-scale video displays
  • 1995
    Developed VFD module CU-U Series
    Developed VFD module CU-T Series
    → CU-TE Series, CU-TW Series
  • 1996
    Developed the built-in memory type VFD tube as CL-VFD
    Developed the built-in display-driver type VFD tube as BD-VFD
  • Received a silver award from the SID DISPLAY INDUSTRY AWARDS OF THE YEAR
    Announced our research of the Carbon Nanotube type ultra-high brightness-emitting-device
  • Changed the company name to NORITAKE-ITRON CORPORATION.
    Developed VFD module GU-3000 Series
    Developed VFD module GU-7000 Series
  • 2005
    Developed LED backlight VFD tube
  • Received an honor of the election of JIDA DESIGN MUSEUM SELECTION to the digital signage products
    Developed build-in controller type VFD tube
  • 2008
    Developed VFD module CU-Y Series
  • 2012
    Developed glass capacitive type touch-switch products

    Developed aluminum photo-etched type EMI shield window products
  • 2015
    Developed glass capacitive touch VFD module GU-D Series
  • 2017
    Developed touch TFT module GT-CP Series, GT-VP Series